688 Hamilton St Sign By-law amendment

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The proposed signs: Queen Elizabeth Theatre, Vancouver Playhouse (2), and a parking sign.

The City of Vancouver has received an application to amend the existing Sign By-law for four signs at 688 Hamilton Street. The application proposes the following amendments:

  • Sign 1: The proposed sign will replace the smaller existing sign along W Georgia St with a 3.8 m x 2.2 m electronic static image sign and illuminated LED side panel. The proposed sign is equipped with technology to adjust sign brightness.
  • Signs 2 and 3: The proposed signs will be replacing the existing copy and screen with new copy and an electronic static image sign of the same size. Sign 2 along Hamilton Street is also proposing to add an illuminated LED-lit side panel.
  • Sign 4: The proposed sign will replacing the smaller existing sign along Cambie St with a new 4.1 m x 3.3 m free-standing electronic static image sign.


The application is being considered under the Sign By-law.


In response to COVID-19 (Coronavirus), we are held an extended online question and answer (Q&A) period in place of an in-person open house for this project.

The proposed signs: Queen Elizabeth Theatre, Vancouver Playhouse (2), and a parking sign.

The City of Vancouver has received an application to amend the existing Sign By-law for four signs at 688 Hamilton Street. The application proposes the following amendments:

  • Sign 1: The proposed sign will replace the smaller existing sign along W Georgia St with a 3.8 m x 2.2 m electronic static image sign and illuminated LED side panel. The proposed sign is equipped with technology to adjust sign brightness.
  • Signs 2 and 3: The proposed signs will be replacing the existing copy and screen with new copy and an electronic static image sign of the same size. Sign 2 along Hamilton Street is also proposing to add an illuminated LED-lit side panel.
  • Sign 4: The proposed sign will replacing the smaller existing sign along Cambie St with a new 4.1 m x 3.3 m free-standing electronic static image sign.


The application is being considered under the Sign By-law.


In response to COVID-19 (Coronavirus), we are held an extended online question and answer (Q&A) period in place of an in-person open house for this project.

The virtual open house has concluded. Please use the “Send your comments” tab or contact the Planner directly for any further feedback. Thank you for participating.

Q&A is available from October 5 to November 23, 2020.

Q&A replaces in-person open houses, which are on hold due to COVID-19 (Coronavirus).

We post all questions as-is and reply here within two business days. To find out when we reply to your questions, sign in or register.

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    What does static image mean?

    Eliza asked 3 months ago

    Thank you for your question.  On an electronic sign, a ‘static image’ is where the image or text stays on the screen for a specified time. For the Queen Elizabeth Theatre sign, they are proposing a ‘static image’ that stays on the screen for 10 seconds, which is in line with the City’s Sign By-law.

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    Why not all large LED screens? Vancouver need some fun in our city.

    Max asked 4 months ago

    Thank you for your comment. The proposal is intended to update the existing signs by replacing the existing screens with newer technology. Only sign 1 (facing W Georgia Street) will be replaced with a slightly larger screen size of 92 sq ft which is approximately 39sqft larger than the original at 53 sq ft.  The new screens for Signs 2 (on Dunsmuir) and 3 (on Hamilton St) will be replaced with newer screens and the screen sizes will remain the same. The design and size for each sign has carefully considered the location, potential impacts, and surrounding area to create a harmonious and vibrant space.